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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Mostly a Rehash of "Positioning"
I'd previously read the authors' book "Positioning" and this book basically repackages the same content, right down to the examples (IBM, Hertz, etc.). I recommend this one simply because it's more streamlined (and is properly formatted as an ebook).
This book was much better than I was expecting. I’ve recently started my own business and was supprised at how many of these “laws” I didn’t know about. This is a good read for anyone in the business world!
This is a good book that is filled with interesting concepts and perspectives on the do's and dont's of marketing. I think my only problem with this book is that many of the examples are dated. It would be really awesome if the authors would consider making some updates.
Good content, bad eBook
While the content is good and relevant in 2011 (mostly. Some case studies have outlived the 90s), this iBooks version is buggy as bugs can be.
Some kind of error keeps appearing each time I rotate the iPad (blah blah, content missing) the images that appear on the 1st page of each chapter keep getting replaced by the '?' icon.
A must read
No questions asked. Anyone with any influence over a business must read this book.
First One Gets The Meat
By Mic n Text
This book is a Great read. I downloaded it to my iPad and it now works fine. The point of being first and not necessarily the best is a very good point and explained very well in this book.
Won't open on iPad
First time buying a book and this one won't open on iPad (error message "resource missing"), only iPhone. Disappointing.